![]() ![]() Test your design in both light and dark appearances.This makes for a seamless aesthetic, but when dark mode changes the background colour of the block, it won’t be seamless anymore. You can set the background colour of an image, so it matches the background of the block it sits in. Avoid mixing images with background colours.The colour black disappears on a black background, you can put a white stroke on your dark text or icons to improve readability when the background colours change. Use a white stroke on your black font for images or icons.Look at the white on black section in the screenshots above, which remains unchanged.Ī transparent image allows the background colour change to be seamless with design still intact. To make sure your campaign appears as you expect in both dark and light modes, here’s a list of proactive steps you can take:Ĭampaigns created with dark mode in mind are less likely to be impacted by dark mode rendering. Any darker grey backgrounds changed to black.This time it's in an Android Gmail app in dark mode: The darker text colours changed to a lighter shade.Ĭheck out this example. ![]() The lighter and white colours changed to a darker shade.Note the differences in each campaign, such as: Here’s the same two campaigns in the Outlook 365 desktop app (dark mode): ![]() Here’s two campaigns in Outlook 2016 desktop app (light mode standard): Comparing dark and light mode Importantĭark mode doesn’t have universal standards, meaning that different devices and apps show designs differently when they're in dark mode. Below, you can find ways to make your campaign dark mode friendly. If a contact has dark mode enabled, it changes the colours in your email campaign by default. For example, if your text is a dark colour, dark mode changes it to a lighter one. Dark mode then adjusts the styles to be lighter or darker. If dark mode is enabled, it checks any font, background and button colours, and if a colour is defined, it targets the color-related HTML attributes and CSS properties. Overviewĭark mode is a user-selected display option that’s available on Android, iOS, and Outlook. Learn how dark mode works and what you should consider when designing your campaign. ![]()
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